About XCIX HER

XCIX HER was created for the woman who is becoming.

The woman who has survived heartbreak, disappointment, setbacks, and seasons that tried to break her—but chose growth anyway.

This brand was born from a journey of rebuilding. A journey of choosing peace over chaos, purpose over distraction, and faith over fear. Every collection represents a chapter in that journey. From protecting your heart to embracing alignment, from healing to becoming everything you prayed for, XCIX HER is a reminder that growth is not always loud—it is often found in the quiet decisions to keep moving forward.

The Roman numeral XCIX represents 99.

The one.

The woman who was worth searching for.

The woman who never stopped believing there was more waiting for her on the other side of her healing.

At XCIX HER, we believe confidence begins within. Our pieces are designed to inspire women to walk boldly in who they are becoming, honor their journey, and wear their story with purpose.

This is more than apparel.
This is a reminder that your healing matters.
Your growth matters.
Your faith matters.
Your purpose matters.

And even when life doesn’t look the way you imagined, God is still doing a new thing.

This is a reminder that the woman you are becoming is worth the journey.

Welcome to XCIX HER.

In Faith and Purpose,

Dana A. Victor

Founder & Creative Director
XCIX HER

Becoming Everything I Prayed For.🖤